The Most Recent Status Of E-Commerce In Australia
Australia is one such country to see a commendable hike in the demand for e-commerce stores. Credits to COVID-19 and related circumstances, the e-commerce trend is booming in the country. Businesses are making the shift to eCommerce website development Australia. Salesforce showed somehow favorable results as in Q3 and Q2 of 2020, e-commerce growth in Australia was highest all around the world. There is no looking back from here. So here we are sharing the Most Recent Status Of E-Commerce In Australia.
Throwback
Australia was growing in terms of demand for products. From 2015-19, Australia’s consumer market saw a shift in shopping trends (online shopping) but it was not that prevalent. At the same time, the graphs for the fashion industry were skyrocketing which is one of the most popular niches for e-commerce websites. As a result, tech-savvy started to switch their regular shopping methods to e-commerce shopping and found that a lot of time was saved.
High In Demand Sales Channels
Online shopping benefits everyone equally. Customers have the ease to shop quickly from their phones to businesses making more clients. Yes, your e-commerce website reaches where your physical store cant reach.
If looking to start selling online:
Third-Party Marketplaces – Third Party marketplaces like Amazon, Etsy, are renowned in the entire world. They are known and trusted by just their name. You can increase your reach by investing in search engine optimization, paid search ads or promotion through social media.
Australia loves MyDeal, a brand that is focused on selling bulkier items like furniture, etc, it is a deal to seal for many e-commerce businesses.
Own E-Commerce Portal – Despite the marketplaces you can easily opt for, customers trust a dedicated e-commerce site. Having a dedicated e-commerce portal and then listing on third-party marketplaces increase your probability of superseding your sales targets frequently.
Social Media – A place where the entire generation hangs out. You can promote your business on social media marketing channels and give a direct CTA tab link to your website. This leads to spontaneous decisions and hassle-free sales.
Most Popular Niches Adopting E-Commerce Culture
Here are four broad niches that you can go online with, starting an e-commerce portal.
Fashion
Fashion is one of the lucrative segments, with immense demand and no recession. If you deal in the fashion industry, you are already on a higher pedestal. To increase your profit, you can come up with a dedicated online brand/website that caters to your clients remotely.
Cosmetics
A close relative of the fashion industry, there is no substitute for top-quality cosmetics. Moreover, it is a comprehensive segment with the highest customer attraction and retention rates. It is a common notion that, if someone likes shopping from your store, they will do it for eternity and tell others about you. Indirect marketing. This is how the business flourishes. With an online store, you can reach out to domestic and international markets also.
Grocery Stores
Grocery is the basic necessity for human existence. Post COVID-19, a lot of initiatives have come up facilitating remote delivery of day-to-day essentials. This turned out to be the revolution. And now more than 60% of the population of Australia shops online for high-quality products.
Future Predictions Of E-Commerce – Conclusion
As per several development reports, e-commerce is all set to make a pace upwards and touch $6.54 trillion. Being a business, you cannot wait for a better time than this one. Plus, if you already have an online e-commerce store, website maintenance Australia is highly recommended to keep your website performing and secure. Your customers trust you with their sensitive information and transaction. Be responsible for the same.
