Importance of SEO Metrics in Business Analytics
Business analytics determine the success of your digital marketing by conducting an SEO audit. The audit shows the key SEO metrics to measure the effectiveness of the strategies and make corrective configurations based on the data.
Now, let’s talk about the importance of these SEO metrics.
Why Does SEO Metrics Matter?
You cannot manage and improve what you do not monitor and measure.
SEO metrics allow business owners and marketers to evaluate their efforts. Most of you notice opportunities further increase while at the same time you determine some existing threats to your website and business.
Moreover, SEO is constantly evolving. Search engines, such as Google, constantly make updates to their algorithm. Thus, it is essential to regularly monitor the key metrics to ensure that your website is healthy, optimized, and produces more benefits and opportunities for your business.
Key SEO Metrics to Monitor
You have to keep an eye on these SEO metrics to evaluate your strategies.
Organic Traffic
Organic traffic is the most obvious ranking factor in website development. It is the traffic you receive from the search engine results page without the help of ad campaigns. Although there are several sources for traffic, narrowing your focus on organic traffic helps you evaluate your website visibility related to your niche and business.
If your SEO strategy is working, the number of visitors you earn from the search results should steadily go up.
Click-Through Rate
The click-through rate relatively goes along with your organic traffic. It is measured with the percentage of users who visits your website after seeing your web page in the SERP.
Organic click-through rate helps you evaluate how well your website listing appeals to your target audience. Ensure to create a catchy title, engaging meta description, and relevant content.
Help bring in more target audience.
Bounce Rate
How long does your website visitors stay on your website? If your click-through rate and bounce rate is high, that’s a bad indication. Your bounce rate and click-through rate should be in opposite directions.
If your CTR and BR are high, Google will flag and penalize your website. It indicates that your web page is only clickbait; it has an interesting title, but it does not have relevant content making your visitors leave your website immediately.
However, the bounce rate may also increase due to your website loading speed. Visitors immediately leave a website that loads longer than 3 seconds.
Average Loading Speed
Your website speed is a crucial SEO ranking factor, which applies to desktop and mobile performance. The average loading speed of your website makes or breaks your search ranking and user experience.
The average loading speed of your website is measured by how fast the full content is displayed on the page.
Implement SEO for Better Return of Investment
A successful business means well-implemented SEO strategies. That’s why it is essential to establish and benchmark SEO metrics to help your business analytics team identify which needs improvement and brings opportunities.
Always find strategies to boost your organic traffic, search rankings, lead conversions, revenue, and ROI.
