How you can take your business forwards using SEO
Small businesses can use SEO to their advantage by creating valuable content for their website’s visitors, using keywords throughout their content and creating content that is effective. SEO drives more qualified traffic. By targeting different stages of your sales funnel, SEO drives more relevant traffic to your site. Convert more visits and you can be sure to also grow your sales and leads. From this, you will also be able to grow a decent business.
The ‘Optimisation’ part of SEO comes from the processes that companies use to make their websites more appealing to search engines. Keywords, phrases and how you use them is a key part of the process. It is also key too in terms of how well this means of marketing will be able to work for you too.
It can and will help drive your overall visibility
SEO gets your website and business in front of more people online. The potential for visibility with SEO is enormous. Google fields over 3.5 billion searches every day, which translates to more than 40,000 per second. Organic search drives over half of all website traffic. People turn to search engines for help answering all sorts of questions and solving all kinds of problems. When your company’s answer or solution shows up near the top of search results, you gain a lot of visibility.
It’s a superb way of increasing your brand awareness to others
Because SEO puts your website and company name in front of more eyes online, it can increase brand awareness. The more often people see your brand name in search results, the more familiar they’ll become with it. Even if they don’t click on your website the first time they see it in search, after a while, it will feel familiar to them, and they may click through. If potential customers see your website in search results, they will also already be familiar with your business name if they see it in an ad, social media post, or other marketing channel.
You can beat the competition
Even if you’re not investing in SEO, there’s a good chance your competitors are. And if your competitors are ranking above you in search results, they’re likely winning customers that otherwise may have gone to you. Improving your SEO is essential to staying competitive in a world where search engines are such a prevalent way people find information, goods, and services. Search results themselves are also highly competitive, so you need to invest in a smart SEO strategy to stay ahead of your competition in the SERPs. Having a strategy that gets you top rankings is crucial. This is since 95% of search traffic goes to listings on the first page of results. From here, 68% of all clicks go to the first five results.
You can also build up trust online
The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search. This is thanks to the trust and credibility of the brand and its digital properties. Establishing a brand as an authority takes patience, effort, and commitment. Look for one that relies on offering a valuable, quality product or service that allows customers to trust a brand.
Its a great way of improving user experience
User experience has become every marketer’s number one priority. Everyone wants better organic rankings and maximum visibility. However, few realise that optimal user experience is a big part of getting there. Google has learned how to interpret a good or unfavorable user experience. It has outlined a positive user experience has become a pivotal element to a website’s success. Google’s Page Experience Update is something that marketers in all industries will need to adhere to. It is part of their longstanding focus on the customer experience.
Overall – what you need to know
It’s great to have SEO tactics implemented on a brand’s website and across its digital properties. Still, if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hindrances. The way the search world evolves (basically at the discretion of Google) requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1. Being proactive and monitoring for significant algorithm changes is always going to benefit the brands doing so.
