Christmas Promotion Ideas For Your Online Selling Platform

It’s never too early to begin holiday planning if you have an online store!(promotion strategy)

Although some of you may have groaned at that, keep in mind that the earlier you begin planning, the more equipped you will be when it comes time to launch seasonal promotions.

Unsure about how to maximise the holiday season?

Here are some suggestions for Christmas promotions that might boost revenue and improve client retention.

1. Add a price filter for gifts(promotion strategy)

A gift price filter is the easiest Christmas promotion strategy you can deploy without a developer in your store. By assisting customers in navigating, it not only demonstrates that you have items for every price range but also streamlines your consumer experience.

Using Getsitecontrol, a no-code popup builder, you can add a filter similar to this one to your online store regardless of whether it runs on Shopify or another platform. All you have to do is choose a popup template, customise it for your store, and give each button a product collection URL.

2. Produce a humorous gift guide(promotion strategy)

Ever gone online to buy a gift and found yourself completely overwhelmed by the abundance of options?

This is definitely also happening to your clients!

Around the holidays, customers will probably either feel overrun by possibilities and special offers or be unclear about what to buy for their loved ones.

Gift guides can be a useful tool to assist them decide what to buy in both situations.

You have two options for distributing your gift guide to your consumers when you make one:

Publish the gift guide directly in a blog post or on a web page.

To increase the number of email addresses you receive in exchange for the resource, turn the gift guide into a lead magnet or a content upgrade on a pertinent blog article.

Which choice is preferable? Depending on your objectives.

More people will access the gift recommendations if you post it directly on your blog, which increases the likelihood that they’ll use it as shopping motivation.

However, if you use the guide as an incentive for opting in, you’ll be able to maintain these subscribers via email.

Fewer people will probably download your gift guide than you anticipate, but if you handle things correctly, they are more likely to become paying clients. Why? Because you’ll be able to email them to remind them to purchase for gifts and to take advantage of your holiday promotions.

3. Compile gift items into bundles.(promotion strategy)

During the holidays, many of your consumers will be busy. Since there is so much to accomplish during this time, they will be grateful to offload some of the decisions since they all require mental effort.

You give a win-win situation when you build gift packages for the holidays!

You will sell more than one product thanks to bundles, and your customer will profit from having to make fewer choices. They can select from pre-made bundles and forego the curation process rather than having to create custom bundles for a loved one.

Your clients will profit by saving money if you give a favourable price for your bundle, which means that the price of the bundle is less expensive than purchasing everything separately.

Gift bundles can be “packed” in a variety of inventive ways and presented to your clients as value packs, gift baskets, bundles for him, for her, for the kids, etc.

Gift bundles may not have as high of a profit margin, but you’ll sell more of them, which is a win for you!

4. Provide free returns and shipping

Your clients will probably need to acquire merchandise from multiple locations in order to buy presents for all of their loved ones.

This means that shipping costs might build up very rapidly!

If you don’t already, offer free shipping during the holiday season to increase your chances of converting visitors into customers. Don’t let your rivals gain the upper hand here. If your online customers must choose between your store and one that is identical but offers free shipping while yours does not, they will probably choose the option with free shipping.

In addition, if you don’t already, think about include free returns in your list of Christmas advertising ideas. Your clients might question whether buying a specific item for a loved one is a wise choice.

Which shade should they choose? Will they even enjoy this present?

Additionally, they are less likely to purchase as they worry more. So just give them the option to return the goods for free to eliminate the danger from their purchase!

In any scenario, your customer understands their loved one will have options if they don’t like the gift or would prefer a different variety of the same item. You decide whether to offer exchanges or full refunds.

Source: promotion strategy , promotional strategies