Apollo Tyres Produces the Best Tyres for Indian Roads with Excellent Support

Apollo Tyres is one of the leading tyre manufacturing companies in India, known for its high-performance quality, durability, and customer satisfaction. The company has been making several tyres suited for two-wheelers, cars, small commercial vehicles, buses, and high-load carrying trucks. Adept with the latest technologies and matching the standards of international quality of tyres, Apollo Tyres has introduced some of the best tyres for Indian roads over the years. But no good product is complete without a full-proof advertising and marketing campaign. Apollo Tyres also scores well in that section. Apollo Tyres has undertaken numerous campaigns delivering a larger message and subtly promoting their tyres through each tagline. Let us look into more details of how Apollo Tyres gets it right by delivering high-quality along with strategic campaigning.

Go The Distance Heroes

Apollo Tyres had an extensive series of campaigns called Go The Distance in which they featured underdogs to lesser-known sports personalities, who fought the odds to achieve success in the sport. They brought stories of people who dared to dream and took no shortcuts but did ‘go the distance to reach their success. They highlighted individuals as well as organizations who inculcated sports culture among those who were far from it. While they brought these inspiring stories to the common public, they also promoted how Apollo Tyres’ are equipped to ‘Go the Distance’ for successful journeys.

Check out a Video of Apollo Tyres’ Go The Distance Heroes:

Tyres to Turf

Tyres to Turf was another initiative of Apollo Tyres’ interspersing with sports. A brilliant concept of repurposing old tyres to create playgrounds for kids was brought to life with Tyres to Turf. A very unique idea that also highlighted the lack of play areas for children to play sports, they installed two pitches in India, in Chennai and Pune. It certainly ticked off the need for sustainability to be practiced by leading brands. And as a customer, to know that you could be associated with such an initiative by getting your old tyres repurposed, does create a recall value for the brand. About 20 such pitches were installed, making sports accessible to young kids.

Watch Video of Tyres to Turf Initiative:

Lunatic Quest Series

Apollo Tyres has a series of tyres for two-wheelers. These include regular commuting as well as those meant for adventure biking. Ardent bikers are constantly looking to upgrade their gear before any forthcoming adventure. Apollo Tyres had this interesting series called The Bucket List, a ride towards a quest. The bikers rode through high roads, palaces, and dunes into the end of the Thar desert. A series that would motivate at least one viewer to plan a road trip on their bikes, just to get the kick of the adrenaline.

Here’s The Power Packed Trailer of Lunatic Quest:

Tyre Launch Reviews

Every new tyre to be launched has an ad promo and buzz around it. But Apollo Tyres’ ensured they go beyond the regular. For instance, after the launch of Apterra Cross tyres, they also featured a video with a detailed review of the tyres by a leading auto show. As a way to get to the automotive content consumers, they have an Apterra Cross review so a potential customer has first-hand and expert reviews to refer to.

Here’s the Apollo Apterra Cross Launch and Review Video:

Explore the Unexplored

While everyone loves the good roads, it is often the bad roads or off-roading experiences that lead to breathtakingly beautiful places. Focusing on this premise, Apollo Tyres’ urged people to explore the unexplored with their all-terrain SUV tyre the Apterra AT2. This tyre is one of the company’s best-selling ones because of its performance on and off-road. With technology, modern design, and dry and wet traction, this tyre also offers excellent fuel efficiency. Apterra AT2 can really give its best even on the worse road conditions, because of its rugged tread, reinforced radial architecture, and 3D sipes.

Here’s a Video of Apterra AT2 Ad for Explore the Unexplored:

Apollo Tyres’ has been an excellent communicator with respect to the promotion of their tyres, new launches, or redefining the brand’s image. It is no doubt, that the company retains its position among the top tyre manufacturers in the country. If you want to switch to Apollo Tyres, check out their website or check for authorized dealers here.