How To Make Video Marketing The Hero Of Your Content Strategy
Video is an emphatic content medium for storytelling. It’s an insane tool that can impact your business promotional campaigns efforts. It serves as an effective way to interact with people and build more bonding between you and your target audience. To prove the theory why video marketing plays a vital role in your content marketing strategy, here are some key statistics:
- In 2019, 80% of consumers’ internet traffic was accounted for video content.
- Social media videos generate 1200% more shares compared with images and text.
- 87% of online marketers use video content for storytelling. Every year, the volume of mobile video consumption increases.
Seems interesting!! Right? Now, it’s time to create the winning video marketing content strategy to stand out for listing.
Have a look at some actionable tips to get more eyes on the content of your video:
Make Simple Video SEO Strategy
SEO is not only appropriate for your blog posts and website. Google-owned YouTube has become the second-largest online search engine. People not only surf this network to find specific videos, but they also use it for general information -just as they surf Google.com.
There are some practical steps to make your video easy to find on YouTube. Here are some of the keys for video SEO :
Use Catchy Title To Attract Audience
The title is the best way to get more viewers’ attention. Keep it informative and eye-catchy. The less than first 60 characters show up on YouTube videos. Plan your keywords, just like blog posts.
Add Keywords In Video Descriptions
Add keywords to video descriptions and also include the link to your website. To understand the video, make your description with 70 characters.
Use Proper Tags
Use tags properly with variations of keywords. Think about all the aspects of the video like:
- Link building is crucial in your video keywords search ranking.
- Thumbnails are the foremost thing that convinces the user to watch your video. Create high-quality and colorful for eye-catching thumbnails.
Video Concept Should Be Clear
To get more views for your YouTube videos, provide the appropriate information for people to decide whether they want to watch the video or not. Usually, the viewers skim the title of the video before going to watch it. So make your video concept easy to understand by users.
Use Social Proof In Video
Using social proof in the video is the best way to increase conversion and build trust and credibility between you and your target audience. 50% of consumers find the testimonial videos useful. There are a number of ways to do it. You can like, vote, view, and comment to show how other audiences find your video content valuable and more informative.
Optimize Video For Conversion
Once you inspire the people to watch your video, it’s time to give more focus on conversions. Define the best publishing time to upload the video. Determine and explore the best time to share your YouTube video to get more views in the first 48 hours. The more viewers you reach, the more YouTube will acknowledge the significance of your video content.
Select Distribution Outlets
To engage further, you need to find more distribution channels to deliver your content to the perfect audience. It encourages you to attract more visitors to watch your videos and improve the performance of your website.
- Share your YouTube video on different social channels such as Facebook, Twitter, LinkedIn, Instagram, Google+ and Pinterest.
- Raise your video presentations in SlideShare.
Optimize Your Video Performance
Expecting online marketing without analytics is just impossible. If you make many videos, you need to measure your investments in online video marketing campaigns to create deliberate decisions to improve video content. When it comes to video marketing, there are some things you need to consider in order to optimize your video performance.
The first thing is the video format. There are various formats for videos and each one has its own set of pros and cons. You should choose the format that best suits your needs and budget. For example, if you want a high-quality video but don’t have much money to spend, then you should choose a lower resolution like 720p or 1080p as opposed to 4K or 8K which can look better but will require more storage space on your device.
The Bottom Line
It takes a lot of time and effort to make high-performing videos. But with the right SEO Agency and creativity, you can capitalize on its potential for inspirational videos to encourage people to watch the video. Video marketing is the best way to make your business memorable. Marketers have to use video, because that’s what consumers are demanding. And it’s not just marketing videos either—video is the best way to tell any story.
