What Are The Advantages of Email Marketing?

Email marketing is a direct communication channel with a customer. But what are the advantages of email marketing compared to other promotions or commercial media?

Low costs and high return on investment

The highest costs of a good email marketing campaign are in creating a qualified database of contacts. But once this initial investment has been made, we will have a direct communication tool with our clients at a meager cost. And with which we will be able to increase sales not only the acquisition of new clients but also their retention and loyalty. Many people buy Gmail PVA accounts for email campaigns.

Immediate results

After creating a database, we will be able to send emails and promotions almost immediately, which will allow us to react quickly to business opportunities or the needs of our customers.

The campaign results are almost immediate, so we can analyze and correct, if necessary, its design in a few minutes.

We will be able to monitor the number of users who have read the newsletter and visited the blog, how many sales it is generating, or if the communication reaches the spam tray.

Highly accurate tracking and measurement

Another advantage of this medium is that it allows a very high degree of measurement of results and analysis of ROI. In real-time, we can see the following data:

• how many users received our proposal, 
• read the mail, 
• who has finally reached our website?

Once on our website, we will be able to monitor the level of interest and conversion, data that can help us further segment our database and personalize future mailings based on the interests and reactions of users to previous campaigns.

A high degree of customization and automation

One of the keys to achieving a high ROI in an email marketing campaign is that the shipments we make are as personalized and valuable as possible for the user, as it will help us gain their trust.

Current tools allow a very high degree of personalization and automation in shipments. Based on the data we store on user behavior, we can define campaigns based on behavior, tastes, and reaction to other automated promotions.

This will allow us to develop a workflow or email sequence conditioned to our data, which we can refine and improve as we detect behavior patterns.

Managing and sending email marketing campaigns

Beyond the low price of managing and sending email marketing campaigns, this tool also benefits businesses in the ease that exists in carrying out their communications. Creating a campaign is not very complicated and requires less effort than other marketing initiatives.

With specialized software, all the needs questions solutions can be in the contact tray in a few minutes. Thousands of people can receive the company’s communication for little money and with minimum effort.

Businesses can do them when they need them.

The flexibility of these campaigns means that businesses can do them when they need them and never follow certain impositions. In addition, it is possible to give them a touch of personalization and interaction, creating a link from the sending of email marketing to the products offered by the company. In a store’s email marketing initiative, customers will be encouraged to click on the links to obtain special prices that they would not have been aware of if they had not received the email.

Very high conversion rates

Another advantage of email marketing is that it has very high conversion rates, given that if it has been well planned, it will be sent only to customers who are regular or potential. This will ensure that there will be several interested parties with opportunities to purchase the people who receive it. 

Wide variety of tools

Currently, there are many tools on the market with an extensive range of prices.

Virtually all mail marketing tools are SaaS (Software as a Service) models based on the cloud and offer free plans for small distribution lists. So we do not start paying until we reach a database with an exciting volume that can generate business for us.

Among the most used tools is MailChimp, which allows you to send up to 12,000 emails to 2,000 users. The Spanish MDirector (from the Antevenio group) will allow us to send up to 5,000 emails per month for free. Mailrelay offers a generous free plan with 75,000 emails to 15,000 subscribers.

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