How to Add Google Reviews to Squarespace | 5 Easy Steps

Want to use Google reviews to drive more customers towards your brand and influence their buying decisions in your favor? Then, add the top Google reviews to your website. It will help build your audience’s trust, improve engagement, and boost conversions.

But before starting, you need to find a social media aggregator tool that will help you collect and embed google reviews on squarespace website. After that, follow this 5 step process. 

Steps to add Google Reviews on your Squarespace Website

Step 1: Create a Google Reviews Feed/Collect Google Reviews

The first step is collecting Google reviews and creating a feed with it. To do this, follow this process.

• Log in to your social media aggregator tool.
• Click on ‘add social feeds’ to create a separate feed for Google reviews.
• Then the tool will show you the social media platforms from which you can collect content. Pick Google as your source of aggregation. 
• Now the tool will give you two connection options:
  • My Places: using this option, you can collect Google reviews of your business
  • Places: using this option, you can collect reviews for any business registered on GMB.

Select any one option and enter the business name. If you choose My Placers, you will also have to connect your Google business account with the tool once. 

• Now create the feed. 

Step 2: Design your Google Reviews Feed

Social media aggregators come with basic to advanced design features which you can use to make your Google reviews feed beautiful and aligned with the brand identity. 

• Go to the design tab in the aggregator.
• Add a theme from the options available in the tool.
• You will also see customization options, enabling you to add a new banner and background with your Google reviews feed. Edit the card styles and change the theme settings for more customization. You can also add CSS to design the Google reviews feed.

Step 3: Modify your Google reviews feed

You can also moderate the Google reviews widget with advanced social media aggregators. This feature comes as a life savior if you are aggregating content from public accounts and through hashtags.

• You can manage the Google reviews from the social feeds tab. Turn on or turn off the toggle of moderation. If you turn it on, you have to approve or reject every Google review individually.
• Either way, you will see all the Google reviews on the moderation panel, from where you can approve or reject any Google review. Your rejected reviews become private and don’t appear on your feed. 
• You can permanently delete reviews from your feed that you are sure are of no use to you. If any users are sharing rude and foul words in the reviews, you can block them. Or better yet, you can pre-set the filters, so any reviews with foul language do not appear on the feed and your website. 
• If there are well-written 5-star reviews, you should highlight them or pin them on your website. 
• Next, the option to add a custom CTA button with the review is amazing. 
• You can also add an on-site upload button on the widget to invite your website visitors to directly share their reviews with you privately.

Step 4: Generate an Embed Code for the Google reviews widget/Publish your Google reviews widget

• Publish your Google reviews widget.
• With a social media aggregator, you can publish the widget on multiple platforms like websites, emails, and hashtag campaigns. So pick ‘embed on the website’ as your option.
• Now the tool will show you all the website-building platforms that it supports, and you have to click on Squarespace as your option.
• Then you will get the default size of the widget, which you can resize according to your needs.
• Now copy the embed code generated by the tool.

Step 5: Add a Google Reviews Widget to your Squarespace Website

• Log in to your Squarespace website.
• Open the page where you want to embed the Google reviews.
• Add a new block and select the HTML code option to add your custom embed code.
• Paste the embed link generated through the social media aggregator tool.
• Apply the changes, and your Google reviews will appear on the Squarespace website. 

Conclusion

So these were the five steps to embed Google reviews on your Squarespace website. Now you need to find a reliable social media aggregator tool with advanced features to make an interesting Google reviews feed for your website. 

Also, remember to use authentic Google reviews on your website. It’s best to filter and show 5-star and 4-star reviews. If you have customer reviews in which they share their experience with detailed insights about your product or service, highlight them on your website. 

Use the power of UGC to drive more conversions through your website.