5 Ways How Social Media Affects SEO Results

Social media is not a primary factor in improving SEO ranking. However, it does indirectly have an impact on your SEO results. So if you are looking for reasons why your SEO results are not up to the mark, social media could be one of the reasons. In fact, you should consider incorporating social media in your content strategy to improve SEO and Google search ranking.

Clearly, you’d want to work towards improving your SEO strategy to increase search visibility and google ranking. However, the fierce competition and the amount of content published daily can make things challenging. In this blog, we will go through five ways to know how social media plays a role in improving SEO ranking.

So if you haven’t already incorporated social media into your SEO strategy, this article is your cue to kickstart!

Social Media Helps Drive Traffic

The chances of users stumbling upon your website or explicitly going to Google to search for your brand are less (unless you are an established brand). So you need a medium that helps viewers to come to your website. This is where social media comes into the picture.

If your content game is strong on social media, more and more people will share your posts with others. This will increase website traffic as people will be interested in your business, leading to improving your SEO ranking.

Social Media is itself a Search Engine

Let’s not forget that people use social media to discover profiles, pages, content, or even events. This feature does not make it less than a search engine. In fact, the search feature on social media platforms is way more robust than Google. So you should optimize your social media profiles and content with the relevant keywords to boost your page’s visibility.

Being aware of the fact that social media itself is a search engine will help you be more conscious of what you’re putting on these platforms.

Don’t Forget Youtube

Youtube videos get ranked highly on Google. The more relevant your videos are, the more likely they rank better on the search engine. Now, making a youtube video SEO-friendly is the key here. For that, you need to add captions to your videos and add video description that contains SEO-friendly keywords.

Using business X’s example, people will choose not to read if you post a 500-word blog about your product on your website. However, if you have a few seconds of a video about it, people are more likely to watch it. The point is not to underestimate the power of videos in SEO ranking. Even the best digital marketing company in Bangalore will suggest you make videos to rank better on Google.

Social Media Affects Local SEO

The overall SEO ranking also largely depends on how well-aware people are about your business in your demographics. Here’s when metrics like name, phone number, and address come into the picture.

For instance, if you are a Bangalore-based business named X, you should be consistent with your business’ address, phone number, and name across all social media platforms. This directly impacts your local SEO ranking as it improves local visibility.

If you do not understand how local SEO affects your overall SEO ranking, feel free to reach out to AONE SEO Services, an SEO company in Bangalore. They will help you rank better locally on the search engine and then focus on improving the overall SEO rank.

Social Media Helps Widen Your Reach

How else do you reach new people if not through social media? It allows you to reach as many people as possible and eventually garner high traffic to your website. The more people you reach, the more traffic you gain. Moreover, it also improves your business’s credibility and makes more people trust it.

If your feed has informative and engaging posts, it can have a good reach and improve audience engagement rate. You can even collaborate with influencers and other brands to increase your reach. These metrics – reach, engagement, and traffic, will eventually help you rank better on google.

Conclusion

You may now know how important social media platforms are in digital marketing. Whether a small business or an established one, you need social media to drive traffic to your website, rank better in search engines, and eventually generate more revenue.